The Sewing Direct Blog

Looking for a new Sewing Machine?

Looking for a new Sewing Machine?

We have had a little play around with home screen on the website.

The aim is to make it easier for you so when you land on the home page it will be easier for you to find your way around.

The screen has been split down into Beginner sewing machine, Intermediate Sewing machine and Advanced sewing machine


there is also a little video trying to explain what each section is. have a look let me know what you think?


Sewing Direct – The Sewing and Knitting Centre


Does using cheap sewing thread really matter


Does using cheap sewing thread really matter


Does the type of thread really matter?

The question we get asked a lot, why do we only sell Gütermann Thread?


Gütermann thread is good quality has a smooth consistency and is reliable compared to other brands and alternatives.


The Thread Test: if you hold out half a meter of thread point it up to the light, in a good quality thread you will see, see a smooth even line.

Whereas with a poor quality thread you will see an uneven line and will appear fluffy and bobbly.

The effects that the thread have on your sewing machine can actually cause problems and it is the fluffy/bobbly bits that start to cause the problems. As you can imagine the more you sew, the more fluff breaks away from the actual thread itself and the inconsistency of the thread will cause the thread to snap.


Over a period of time, all the fluff creates build up and causes problems in the gears and around the whole carrier of your sewing machine, increasing the risk of the machine breaking down or overheating.


There are various threads out there that you can use and it is obviously down to personal choice but it’s always worthwhile investing that little bit extra on the sewing thread in the long-term. You’ll get a more consistent stitch that won’t snap, there for creating a much better sewing experience and finish to your project.


So that’s why we use and recommend Gütermann thread.


4 Reasons to Have Your Sewing Machine Serviced Regularly

4 Reasons to Have Your Sewing Machine Serviced Regularly

For most people who use a sewing machine, this is an investment they cannot do without. It is, therefore, important that you properly maintain the machine. If anything, since the machine can only remain in service for as long as it is able to function.

With proper maintenance, you will be able to have a clean and long lasting machine. But what are the subtle reasons why servicing a sewing machine is important? Read about them below:

Dust and Other Particles

When the sewing machine is left uncovered, it tends to attract dust and other particles such as pet furs. When dust, furs, lint, and other materials find their way into the sewing machine, they can adversely affect the inner working mechanisms. An experience sewing machine maintenance expert should be able to help you keep your machine covered to prevent internal damage. Of course, they know where to get the best covers for your type of machine. Covering your sewing machine is key, especially if you stay for a long time without using the machine.

It is also important that you get into the habit of regularly cleaning your machine after every use. It is not recommended that you use a can of compressed air but a diminutive nylon brush to remove any debris. Don’t apply moisture during this procedure.


A sewing machine has a number of movable parts which brush against each other. If left without oiling, these parts begin to wear and tear because of friction. An experienced maintenance expert knows the type of oil to use when lubricating your machine. If you are unsure please get in contact with us.

Needles Breaking Too Frequently

Never try to use the same needle for all your sewing. This is advice that an experienced service provider will give freely. The type of needle you use depends on the fabric and thread. The major cause of needle breakage is using them for the wrong purpose. Watch out for broken needles are they can cause greater damage to the machine. That is why you should replace your needles after every four hours of continuous sewing.

Other Issues You Cannot Handle Yourself

No matter how much you carefully use the sewing machine, it is still possible to miss a few things. That is why you should call a professional to help you with the service once in a while. It should be someone who understands the mechanics of a sewing machine. After all, you have done your best to take care of the machine. Now allow the professionals to also do their work of checking for things you may have no knowledge they even exist.

When it is time to service your sewing machine, make sure you bring it to us at Sewing Direct. We will direct you to one of our sewing machine repair experts for the best service. One of the other things you should expect from us is impeccable customer service. We have professionally trained sewing machine repair experts to help you.

Are toy sewing machine worth the money?

One question we get asked a lot is are these toy sewing machine worth the money.

Now there are many suppliers out there that do say that they have are an excellent quality sewing machine. Let’s put this into perspective – you have to consider that the suppliers have to put a markup, as do the seller and then the dealer needs their mark up as well. So when you take the actual selling price of around £60.00, how well is this made?

Personally, I feel that £60.00 is a very high rate for these kinds of sewing machines. I’ve not seen many of them work very well and the problem is when they don’t work well, the actual cost to fix them is always going to be around the price you have paid for the item. As I am the mechanic in our shop at the moment, I see a lot of students buying these machines. Yes, they are small, and yes, they can work well. But longevity wise, is it worth spending your £60.00 on this?

It is my belief when you are buying your sewing machine that you should always buy a sewing machine that does too much, the main reason being there is never any regret with functionality, you never really hear anyone say that they wish they have brought a machine that does less. Yes, there will be things on the machine that you don’t know how to use but it always best to grow into a machine.

That said if you are looking for a simple machine that can get you started, which is small enough not to take up so much room, which can make projects and alter household items, then you are far better off buying a compact sewing machine. We have some great examples in the links below of what we mean. All a little bit more than the others but as you will see they start from £99.00.

Ok, I know what you are saying, but that is more than £60.00 Duncan. Yes, you are right it is more. However, these sewing machines are SEWING MACHINES, and they are built to sew and be used. They have proper components in and, more importantly, if you decide that this not for you, you can sell it and make some money back.

Now that said, what we offer our customers is a part exchange scheme. So if you buy a simple machine and then within a year you decide that you want a better one, we will part exchange your machine for a new sewing machine. There are a few things we needed to take into account with this but get in touch if you any questions.
I have also been known to do this if you have not brought the machine from us. Cheeky I know but we do have lots of options.

You should have 100% peace of mind that if you have any questions or any problems you have got our full support, so please do get in touch.

Have a chat with us for a discount code as well?? 😉


Singer 1507 – Simple Easy To Use Very Basic




We are always seeking to improve and do listen to everyone who comments in the shop, so please feel free to leave us a review on the product you bought or leave a review on the service you received.

Likewise, if you have any questions big or small you can reach us via the facebook instant message service can be found in the top left corner.





which sewing machine to buy for beginners

What the Best Sewing Machine to buy for a Beginner?

We get asked this question in the shop a lot.

The first thing we do is to break this down into a few of areas

What would you like to do with it now?
What would you like to do with it in the Future?
What is your Budget?

If you plan to start with core household sewing, clothes alterations, then making your clothes, making your curtains.

Or you could go down the route of quilting, Home making. The list does go on. Which is why sewing is such an incredible skill to have.

We aim to give you a sewing machine that you’ll grow with.

Which is why a great starter sewing machine is the

Singer Confidence 7463

Easy to use, a range of stitches, Automatic Buttonhole


We have had very interesting few months.

We started with the Launch of our new website, which I am sure you agree is a massive difference and should make your buying experience a whole lot better.

We then go nominated for Singer Dealer of the month and will have an article in sew magazine, which I am sure you will agree is a fantastic achievement and great to have some recognization for our hard work paying off.

We have also been in talks to become a Prym premier store, which we will start to see in place in July.

Just arrived in store is the new Fashion Mate range from Singer Sewing


Coming Soon is the new Pfaff 1080s 


Don’t forget our mailshot as well sent out with special offers and discount codes.

March Madness and Mother’s Day ideas


We are always asking to see projects that have been started and finished using the ranges we sell in the shop. So if you have anything under why why not post it to our Facebook page or email it to us.
We have been planning a few changes in the shop and these started in February, First we brought some new Yarn which she the start of our yarn all, we plan to make a whole wall full of yarn from our great manufactures James C Brett.
This does also leave us with a little problem that we don’t enough stock. To fill the wall, So we have brought in some new range from James C Brett Ranges to name a few we have Aztec, Woodlander, PartyTime, Harmony and Marble Glamour.
Have a look at our Yarn page for more information.


We also started to increase our Bernina range we now have in the Bernina 330, which is an Extra Level sewing machines and. The price is. Very reasonable at £649.00 this now means we have the 215, 1008, 330, 570qe and 770qe in stock and ready for demonstrations.

We are very pleases to announce that we are also hosting two Pfaff Sewing Machine Demo Days. There are two dates for you diary.

Monday 3rd April – Quilting Machine – Your chance to get an expert answers. On the top of the range quilting machines

Monday 24th April – Embroidery Machine Demo – Your change to go over the top spec embroidery machines

Not only is this a great opportunity we will also have the Pfaff expert on hand to answer your questions

We will also be announcing Pfaff offers on the day these offers will be complete one offs and will not be repeated so get your selfs down to the shop

The Singer Side of the shop has not been quite, we are very pleased to announce the new arrival of the Singer legacy C440 which was launching only in March, it as an array of exciting sewing functions and has a very nice throat for this big projects not to mention a nice sewing area as standard, have a look at this link For more details.

Singer LEGACY Model C440

And finally another exciting news we are now also able to offer next day delivery on all ordered placed before 12pm and all this will be free on order over £40

We are also expanding our rangof   Frabris with threat Jelly/ Fabric Rolls 20 in each roll and for a great price of £11.50

If you have any questions or would like to be added to our mailing list please let us know, until next time take care watch those needles

Happy Sewing

Duncan and Becky

Customer Reviews

Joanna H
Joanna H
21:58 07 May 19
Sewing machine service promptly with friendly and efficient service. Would recommend.
Debbie Bradley
Debbie Bradley
11:02 25 Apr 19
Brilliant and personal service. Nothing was too much trouble and Duncan was very helpful, even carying my machine out to my car!. You are now my chosen service provider for my Bernina! Thank more
Chrissie Carter
Chrissie Carter
10:53 10 Apr 19
Friendly efficient service. Love having my machine back.
Barbara Lees
Barbara Lees
15:19 08 Mar 19
The Sewing and Knitting Centre did a long overdue service on my rather ancient sewing machine and did a marvelous job. I used my machine for the first time today and it really purred along where before it was definitely clattering along! They kept me well informed with the progress of the service and it was ready before the promised time. An advantage is the easy parking outside or in adjacent streets. Would recommend more
Kesia Pain
Kesia Pain
14:23 30 Jan 19
I was very impressed by the friendly, speedy and helpful service. Thank you
Cynthia Lees
Cynthia Lees
08:42 05 Jan 19
Was able to park right outside the shop. Was very satisfied with the service and repair of my Bernina sewing machine. Helpful, polite and friendly communication with Duncan. Would recommend this service to others. Thank you more
Stella Marson
Stella Marson
17:27 26 Oct 18
My 40 + years singer machine had stopped working for me but after SewingDirect replaced some parts & serviced it for me it's running like a dream. So pleased I found this little gem of a shop in Beeston who also stock all sewing needs & knitting more
Joanne Baker
Joanne Baker
14:01 28 Aug 18
I found Duncan at Sewing Direct to be extremely helpful and generous in helping me find a particular set of Dinosaur fat quarters I wanted to purchase. Despite them being out of stock everywhere he was able to source a pack from his suppliers and gave me a 10% discount code. This code turned out to be a £10 off code instead and rather than expecting me to pay more towards my purchase he very generously honoured the £10 off. I would thoroughly recommend Duncan and his company for going above and beyond to help me. This is definitely a business worth going back to again and more
Barbara Patrick
Barbara Patrick
14:42 10 Aug 18
Duncan at the sewing and knitting centre was always just a click away if I needed any assistance. Yarn came very quick and was vacuum packed for ease of posting. I have not used it yet but colours are spot on as to sample shown on website. They also do fabric which looks tempting. I would highly recommend this more
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